Strategy Services
At Global Touch, we help our clients dream it, create it, measure it, and accelerate it. We work to deeply understand your business and product roadmap, partner and RTM approach and investments, and required outcomes so we can help you know exactly what to do next, where to grow, and how to transform your engagement with partners. Beyond helping you establish or re-imagine your vision we have the first-hand knowledge and capabilities to make certain you get there.
Across the globe, we’ve helped IT companies and a broad range of partners of all sizes with their strategy to focus, engage, transform, innovate, and thrive.
We also extend the strategy to shape and align content for their customers and partner conferences, summits, and events that crack the code and energize audiences to create memorable moments that educate, inspire, drive world class networking, and create catalyst moments that add up to taking our clients’ success to the next level.
Our Expertise
We help you push the boundaries of what’s possible to unleash the power of partners. We offer four key Strategy services:
Business Strategy
Partner Revenue Strategy
Metrics Strategy
Brainstorming, Assessments, & Ideation
Our Expertise
Business Strategy
In an emerging AI powered era, technology transformation, partner revenue strategy, metrics and storytelling, advanced listening, and preferred RTM require choices: do what you already do, but better; make fundamental changes; or reinvent your company completely.
Partner Revenue Strategy
Our rigorous research methods help us understand who your committed and loyal partners are, how they make money, what they need from you, their current and planned investments, their profitability, and how they engage to drive lifecycle value. Then we help our clients build a partner leveraged growth plan that aligns with their overarching business priorities including their partners’ readiness, performance, and investment priorities.
Global Touch Partner Profitability Calculator®
Partner Profitability drives predictable pipelines. How do you stack up?
Metrics Strategy
Does your partner strategy include the metrics to track and what to watch to ensure your partner revenue pipeline, programs, investments are synchronized with your CEO’s priorities, your company roadmap, and aligned with your partner’s investments? Most partner leaders and chief revenue officers do not use metrics as a disruptor strategy today, but instead use them as a torch bearer of what has worked in the past. We help build a metrics strategy to shake things up instead of reinterpreting what has worked for the last 15 years.
Brainstorming, Assessments, & Ideation
Are you stuck in a rut or needing a new perspective? Global Touch offers full-service capabilities and consulting options designed to address a singular challenge to an entire end-to-end assessment of how to create the greatest value every technology company needs to leverage: productive and profitable partners.
For most IT companies, sharing ideas in a conference room isn’t the most productive way to brainstorm, assess, or ideate how to build a strategy, break “group think,” understand the changing competitive landscape, or rethink what the company has been doing for years. Our years of experience building innovative and next generation partner engagements allow us to provide unique counsel to our clients as they look to shore up, rebuild, or rethink their partner pipeline.
We Turn Our Clients’ Vision Into Results
By The Numbers
18%
average increase in partner efficiency for readiness to sell and time to sale
2.3% to 11.5%
percentage points margin improvement through identification of new pipeline opportunities and partnerships
21%
decrease in average time needed by partners to realize a return-on-investment
11%
increase in average cash flow for partners
9%
average reduction in partner investment spending over the last five years
30%+
growth for emerging companies in year one; 14% growth with established companies over the initial 18 months
Global Touch Engagement Case Studies
Below are examples of Global Touch’s Strategy related-client engagements.
Engagement Snapshot
Since 2000, Global Touch has partnered with Cisco Systems to provide an annual independent check on mindset and health of its partner business through its Partner Profitability Study.
Impact
The Cisco Partner Profitability Study is the longest running independent IT survey in the IT industry. Global Touch tracks for Cisco a broad range of current and next generation metrics focused on partner profitability and performance, lifecycle value, and how its extensive partner investments and routes-to-market are meeting changing partner and their customers’ requirements.
Key Services
Business Strategy
ST
Partner Revenue Strategy
PS
Metrics Strategy
MS
Brainstorming, Assessments, & Ideation
BR
Metrics That Matter & Analytics
MM
Partner Feedback
PF
Knowledge Transfer & Training
KT
Interviewing Services
IS
Engagement Snapshot
Global Touch teamed up with VMware to rethink how partners engage and invest into their current and future VMware business and capabilities around the world.
Impact
Over a three-year period, Global Touch tracked for VMware how its partners were making money with VMware and performing around the world. The results allowed VMware leadership to redirect and enhance investments and business priorities, which resulted in improved partner revenue predictability. This project was awarded nine Stevie® Awards, the world's premier business awards programs, in the spring of 2024 for the results of Global Touch’s work.
Key Services
Business Strategy
ST
Partner Revenue Strategy
PS
Metrics Strategy
MS
Brainstorming, Assessments, & Ideation
BR
Metrics That Matter & Analytics
MM
Partner Feedback
PF
Knowledge Transfer & Training
KT
Interviewing Services
IS
Engagement Snapshot
Global Touch advises sell-side Wall Street investment firms and top consulting groups. These blue-chip companies seeking help from Global Touch to understand the nuances of the IT partner landscape and what creates sustainable partnerships.
Impact
Global Touch’s work with Wall Street (sell-side) analysts and top global consulting groups focuses on helping them understand the partner landscape, how partners make and invest money into building strategic partnerships and deliver value to the customer across the lifecycle. These clients include Morgan Stanley, Merrill Lynch, Goldman Sachs, Accenture, Bain, McKinsey, and more.
Key Services
Metrics Strategy
MS
Brainstorming, Assessments, & Ideation
BR
Metrics That Matter & Analytics
MM
Knowledge Transfer & Training
KT
Key Services
Strategy
Advanced Listening
Metrics & Storytelling
Product Commercialization Partnerships